Triodos Bank

{ Communication }

{ PR }

{ Research }

Assignment: 

To enhance brand awareness and build a strong company image for Triodos Bank Belgium. To develop a clear, strong and unique message that lives and breathes sustainability. To create a striking concept that is multidimensional and applicable for different recruitment campaigns. To reach a critical consumer, that is open-minded, close to society and for whom sustainability is a standard.

 

TIMING: 2011

APPROACH: 

Triodos’ clients are proud to have a savings account at the sustainable bank, because they know what their money is invested in. Trust, involvement and pride, are the main pillars of this campaign, and this has been visualised with a clear eye-catcher. Because why would you hide your pride?

 

 

WATCH THE TRIODOS-VIDEO :

Result: 

7,000 new clients in one year! That means a growth of 16%. By the end of 2011, Triodos Bank has 50,000 private clients and 4,631 professional clients. A bank with sustainable values that gives its clients a feeling of pride, is becoming important to more and more people.

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