iliv - A view on life at home

{ Communication }

{ PR }

{ Research }

Assignment:

To put the social importance of home on the agenda and to put into words what “home” really means to Belgians.

APPROACH:

To portray life at home by being a central source of information and making sure this information is heard and spread through research, social marketing, PR, storytelling and community building.

We conducted a large scientific research with over 2,400 Belgian respondents, we created a photographic report of over 60 Belgian homes, we spoke to experts and wrote a trend report that summarizes the key results and offers perspectives on the future. The result is a unique view on Belgians and their home.

Concept building, daily management and continuous development of the knowledge platform iliv.be, on which we publish all data and research on life at home, supported by interviews with field-experts and guest bloggers with a know-how on the topic. The website is continuously updated, and the research is available free of charge. After all, social relevance is all about sharing and creating involvement.

ILIV was launched with a large PR campaign. The research was presented during a press conference, and the trend report was distributed to the press.

Research results, information on life at home and updates on iliv.be are spread via Twitter, Facebook and a digital newsletter on a regular basis.

Result:

The platform was successfully launched with the target group. ILIV received a lot of attention from the press and the research results have been published in various media. The platform is consulted on a daily basis and research articles on the platform are frequently downloaded.

A story to be continued! ILIV is constantly updated with new interviews, blogs and additional research. Every 2 years, the large-scale study on Belgian homes is repeated, to allow long-term insights in the Belgian life at home.