Fé. soul communication & research

Families under pressure

{ Communication }

ADS
E-CARD
ONLINE BANNERING
POSTERS
WEBDESIGN

{ PR }

{ Research }

DESK RESEARCH
ONLINE LISTENING FORUM
WRITTEN QUESTIONNAIRE

Assignment:

Families are under a lot of pressure. Everyone is "busy, busy, busy". We were asked to express the pressure on families in numerical terms and run a campaign to create awareness of the results.

APPROACH:

A campaign in De Bond and an online banner campaign appealing for people to complete the "families under pressure" survey. Where are things going wrong in the work/family balance? What are the stress factors? What do families themselves think needs to change? And above all: how can the government help?

We created an online and off-line survey and analysed the results.

The results of this survey were used as the basis for a poster campaign to increase awareness among families and offer solutions.

Result:

10,259 people completed the survey. The figures formed the basis for the policy memorandum 'equal opportunities within the family' by Minister Van Brempt.