EU

{ Communication }

  • ADS
  • BILLBOARDS
  • BRAND LOOK & FEEL
  • EDITORIAL INTEGRATION
  • FACEBOOK COMMUNITY
  • GADGET
  • GUERILLA CAMPAIGN
  • NETLOG
  • ONLINE ADVERTISING
  • PUBLIC TRANSPORT
  • SAMPLINGS
  • WEBDESIGN
  • YOU TUBE

{ PR }

  • ACTIVE FOLLOW UP
  • AV NEWS REPORTING
  • ONLINE PRESS ROOM
  • PR CONSULTANCY
  • PRESS CONFERENCE
  • PRESS DOSSIER
  • PRESS INVITATION
  • PRESS RELEASE
  • RESULT SCREENING
  • SAMPLING

{ Research }

  • ONLINE RESEARCH
Assignment: 

Belgium held the Presidency of the European Union for 6 months from July 2010. Our assignment was to highlight the importance of Flanders in the EU and the importance of the EU for Flanders.

 

More specifically this assignment involved: coordinating Flemish activities, developing and implementing the strategic communication plan, providing practical, interactive information to citizens, developing creative and practical aspects of communication activities, partner coordination and follow-up, developing a plan to attract more editorial attention in the media, working out a plan to get the international target group involved in the activities, developing a look & feel for all the overall communication, media monitoring before and afterwards (number of participants, number of clicks etc.) and production of the required communication tools.

APPROACH: 

Initially we created curiosity among all the target groups and gave them the resources to become better informed, with the ultimate aim of creating a lasting awareness of the role of Flanders in Europe.

 

The fundamental emotion underlying the whole campaign was pride. The aim was for both Flemings and Europeans in Flanders to have positive feelings about Flanders in Europe, based on a clear, powerful and recognisable overall campaign image and easily accessible resources offering more information.

 

We used stars as the symbol of this pride. Stars are the symbol par excellence of Europe itself. We dream under the stars! Stars are positive and offer hope. We will make Flanders shine in Europe. We will also show that Europe can shine in Flanders.

 

The campaign was designed on a very large scale, with strong online community-building efforts: a large-scale interactive website presenting news, short films, a knowledge test and a toolbox for outside partners, the Flanders hotspot guide on Facebook with a competition to post the best places in Flanders (now taken over by Toerisme Vlaanderen/Flanders Office for Tourism), a Netlog page to invite students to take part in the competition "give out Cuberdons (raspberry treacle cones) in an EU capital" etc.

  • Ad

  • Ad

  • Printed bus sides

  • Editorial cooperation with Flair

  • Editorial cooperation

  • eu barometer

  • Hotspot guide

  • Action among youngsters: Flanders' treat

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